Pepsi Big Bold Blue

  • 2015

  • Communication
    Branding and Identity

Designed By:

  • PepsiCo Design & Innovation

Commissioned By:


Designed In:


Pepsi is strongly connected with youth and has always been on the forefront of culture. The brand fully embodies the philosophy of ‘capturing the excitement of now’. Pepsi set out to create a global visual identity system that would personify the brand essence of creating excitement of now. This new visual language aimed to reinvigorate the core equities and elevate everyday interactions with the brand. The visual identity system spans all branded touch points and allows Pepsi to present the brand in a more consistent way to consumers around the world.

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  • To capture the excitement of now, Pepsi grounded the visual identity system in a new dynamic blue color. The blue represents a deep sense of refreshment and vitality that is integrated seamlessly across marketing and communication channels. The system is also strengthened with clean typography, striking photography and bold new graphic elements.

  • The Pepsi Big Bold Blue visual identity system delivers a comprehensive branding and design language to a global audience. For the first time, Pepsi will deliver a core look that is unified across all brand touch points from in store-packaging to large scale advertisements and all points in-between.