Nokia Health Mate

The main objective was to bring a simpler architecture and visual language to what was a functional, but highly technical and complex application. We wanted to maintain what we knew from research what people loved about Health Mate (advanced graphing and visualizations), while making it more accessible to a new audience of consumers not yet using our products. We also wanted to build from the new brand from Nokia’s heritage, using the Nokia typeface and corporate blue as an anchor.

We introduced a unified color palette, so that colors had the same meaning no matter which metric you viewed (green=good, red=bad). We introduced tabs to make navigation with one hand easier. We introduced a family of illustrations to bring personality and meaning to a user’s data. We developed a new font to make the display and representations of numeric information bolder and easier to read. We introduced a new icon family to connect the Nokia family of apps together across the ecosystem.

Health Mate is a dense application and is designed to work with many devices. You can try it with Nokia hardware such as the Steel HR, Blood Pressure Monitor and Body Scale to see the full experience. It has a breadth of content, capabilities and complexity that made an “all at once” re-brand impractical. We worked with the engineering and product teams to develop a stepped roll-out plan to bring the whole experience to life over the course of a year. This process continues to this day.

The re-brand began with the launch of Nokia Health Mate in June of 2017. Since that time, there have been multiple releases in the Google Play store and Apple App Store as we continuously update and improve our products. Our target audience is large, and consists of anyone seeking to get fitter, lose weight and manage heart health. The behavior of the application changes over time, so if you sign up for one of our health programs, you’ll see content and capabilities that are not accessible initially. Our hardware products are distributed through numerous electronics retailers such as the Apple Store and Best Buy. Nokia Health Mate is available for free and is used by millions of users worldwide.