LOLO

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  • 2017

  • Communication
    Branding and Identity

Designed By:

  • Dongdao Creative Branding Group

Commissioned By:

Yunnan Municipal Government

Designed In:

China

LOLO is the name for a famous minority enthnic group in China. It shares tremendous history and profound culture. In 2016, on the UNESCO Beijing Summit, Dongdao designed the enthnic identity and exhibited this brand to the world.


  • CHALLENGE

  • The Yi nationality is the sixth largest ethnic minority in China, also known as the 'Lolo'. The 'Western Yi' (Western Yunnan, China) have experienced a long history of reserving ancient civilizations. The Chinese government has proclaimed and pledged to rejuvenize of the ethnic minority cultures. To support this initiative, we successfully integrated traditional elements of the Yi nationality and applied ethnic cultural features to modern products. Moreover, we withdraw key elements of the 'Sacred Pheonix' and the 'Tiger Teeth' from traditional patterns, and subtly applied them as the fundamental theme in modern products.