Kids Insulated Food Jar

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  • 2019

  • Product
    Sport and Lifestyle

Commissioned By:

b.box for kids

Designed In:

Australia

b.box has revolutionised the insulated food jar. Its unique handles give children the ability to open the jar independently. Ideal for kindy and school, the food jar grows with the child with variable features, including removable arms and bumper. And of course, it maintains the food temperature all day.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Our challenge was to create an insulated food jar specifically for young children that they could open by themselves, and maintain food temperature throughout the day. It also needed to be durable, light weight, leak proof and visually appealing. Most like products are not designed with young children in mind. During user testing, we found young children had difficulty opening many competitor products. In fact, in almost all instances the child needed adult assistance. Competitor products didn’t provide leverage or adequately sized grips to enable children to open the jar independently and hold whilst eating.

  • Our IFJ enables kids to carry, open and eat from the product independently. The ideal combination and positioning of the top handle lid and twin handles on the base provides kids leverage enabling them to open the lid independently. The unique stop feature ensures the lid cannot be over-tightened. Its wide opening allows young kids to access the contents easily. Added utensil stows away in the bumper, which also provides extra durability. Twin handles make it functional for left and right-handed children, and it’s removable so older kids can enjoy it too. Easy to clean, funky colours and smart functionality.

  • The b.box food jar empowers kids to open, hold, eat and use the product on their own – helping kids to develop independence and motor skills. Parents can send different foods to school, knowing that their kids can open the container confidently and eat a healthy lunch at the optimum temperature. Leverage points and a wide, stable base have been incorporated into the appealing, rounded design. The jar can be transformed from toddler to big kid aesthetic, increasing the lifespan of the product. Each part is marked with a recycle symbol/code for ease of disassembly / recycle-ability.

  • b.box’s insulated food jar has a double walled stainless-steel body which insulates cold or hot food for use ‘on-the-go’. Ideal for kinder, school or when travelling. It gives parents more options when preparing lunches and encourages kids to eat a variety of healthy hot and cold foods when outside the home. Previously, parents’ choices were limited as similar products were unsuitable for kids to use independently. The sturdy tapered shape provides stability – which is especially important when designing products for hot food and kids. The bumper provides additional protection for toddler knocks and drops and provides a non-slip base. We have also included a spork utensil for added convenience and the removable handles enable the product to grow with the child, appealing to an older user. The vacuum seal ensures no leaks and the inbuilt stopper ensures the lid cannot be over-tightened. All materials in are food grade and non-toxic – stainless steel, PP, and TPE. All parts are easy to clean and dishwasher safe