Kenwood Titanium Chef Baker XL Kitchen Machine Range

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  • 2022

  • Product

Designed By:

  • Kenwood Limited

Commissioned By:

Kenwood Limited

Designed In:

United Kingdom

The new Kenwood Titanium Chef Baker XL is an exciting new range that will inspire at-home bakers to create complex recipes. By adding innovation and an improved design, the Titanium Chef Baker XL provides a seamless, enjoyable baking experience.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • When developing the Titanium Chef Baker XL the FULL Chef Range was taken into consideration. Designers used a platform approach across the range’s core technology, ensuring the benefit from economies of scale, differentiation with a compelling trade-up proposition. Value analysis research was conducted to identify what Bakers care about. The overarching objectives were to strengthen Kenwood’s authority in category and for the Baker specifically, the mid to high stand mixer segment. The design recipe for success was to develop a stand mixer with the highest perceived value to increase conversion and attract new consumers.

  • The value analysis research identified & qualified what bakers cared about and designers were able to bring these to life creating desirability through innovation, developing new baker relevant features. The Titanium Chef Baker XL range personifies design & performance, providing confidence and inspiring bakers to create complex bakes. The design holds true to its iconic Kenwood ‘C’ shape, housing an abundance of relevant baking features. Imperative to its design success was to ensure simplicity in use and to balance this, all the main features have been aligned on two major axes centered on the bowl and the control dial.

  • Kenwood is an expert in food preparation products, combining a deep love of good food with a complete understanding of how people like to cook and eat. It’s with this expertise that has led to the design of the Titanium Chef Baker XL range, giving culinary devotees the confidence to imagine, learn and create complex bakes from scratch. This new design enhances the Kenwood range with a superior and innovative stand mixer expanding new market opportunities to Kenwood. The R&D investment in new technology platforms will be leveraged across the full new chef range to maximize the ROI.

  • Integrated EasyWeigh™ Scales; Bakers save time and reduce the occurrence of mess. Bakers can simply weigh ingredients directly into the bowl as they work through their recipe. They can even weigh directly into optional attachments, like the food processor or blender. Nesting DuoBowl™; often many baking recipes consist of multiple steps requiring two bowls. The Titanium Chef Baker XL comes with a large 7L stainless steel mixing bowl and nesting neatly inside for easy storage is a second 5L stainless steel bowl. (KVL85004SI Model Only) 1200W ChefMotor™; Smart power control with the 1200W digitally controlled ChefMotor ™ cleverly adjusts to whatever the mixing task, so you’ll only ever use the power you need. With the addition of the fold function, this ensures the best results across heavy to delicate mixes. Coloured PopTop™ Customisation; Kenwood’s first customisable Chef Stand mixer. Bakers can now add a splash of their personality into their stand mixer with the interchangeable PopTops™ that are available in a range of colours.