iSEE Apex Modular Display System

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  • 2015

  • Product
    Commercial and Industrial

Designed By:

  • iSEE Store Innovations LLC

Commissioned By:

Anheuser Busch Inbev

Designed In:

Australia and USA

iSEE Apex Modular Display System has been designed primarily for the convenience store market and other retail channels in the United States, South America, Canada, Australia as well as Europe. This innovative modular display system is the first of its kind in the world to be located inside fridge doors or any glass/nonporous surface and allows beverage brands to display and dispense 5-10 products from one location. The clever design of the suction cups allows a retailer to hold a total of 20Kgs (each cup holds 10Kgs) and the actual product holders have three display positions allowing the retailer to display the product in various positions inside the fridge. A Patent has been registered for this product.


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  • CHALLENGE
  • The iSEE Apex Modular Display System is made from an injection moulded PC back and product holders with ABS suction cup activators (nobs). The ratchet style suction cup activator allows installer to understand when they have reached a maximum level of suction. The PC back contains a Point of Sale print cavity allowing the customer to view the product in the fridge door when assembled and loaded. The product holders are removable via a PC screw from the rear and have three different display positions. This allows for flexibility in store when displaying cans or bottles. The displays can also be attached together creating an APEX. The display can also be attached vertically and horizontally.