Floe at home

  • 2021

  • Product
    Sport and Lifestyle

Designed By:

Commissioned By:

Floe Fit

Designed In:


FLOE is a home fitness solution that combines equipment and technology for instructor-led fitness sessions at home. The Australian designed product uses an app that gives users the flexibility and freedom to choose their own classes and work out whenever and wherever they want.

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  • The design challenge was to create product, app and fitness ecosystem to facilitate virtual group gym training in the home. The product needed to provide all the functionality for people to undertake a wide range of fitness programs from low intensity Pilates and yoga through to HIIT cardio and strength training. The ability to provide a convenient system that allowed users to undertake exercise under the direct real time guidance of trained instructors was vital for the project.

  • FLOE consists of a furniture grade plywood storage unit with upholstered bench. The top of the product can be removed to provide a workout bench. Inside the product is all the equipment required for a multitude of gym programs from yoga all the way through to high intensity cardio programs. Key to the product is a workout mat and tripod. The user places the tripod at the end of the workout mat on the purpose designed tab. They can then mount their tablet or phone on the tripod and using the FLOE app access real time, interactive group workout programs.

  • Social Impact - FLOE facilitates good health and wellbeing for the user through a wide range of gym programs. By allowing people to workout at home when they want, how they want, it promotes an active lifestyle and the health benefits that come from it. Commercial Impact - Through innovative use of real time interactive gym programs, FLOE provides all the benefits of group training, in the convenience of your home and at a significantly reduced price to traditional gym memberships. Environmental Impact - FLOE at home is made from high quality long life materials, and has very low power consumption.

  • Key design features of FLOE at home are: - A complete home fitness solution in an ultra-compact form factor. - The product is a modern, stylish and functional furniture piece for home use when gym equipment is packed inside. - Ergonomic and initiative design for all types of users. - Can be shared with multiple users in a home. - The small footprint when open and compact packed size allows the product to be used in apartment environments where space is tight. - Allows the use of your own mobile device with the FLOE app. - Provides all the benefits of a traditional gym, with equipment and classes linked through the FLOE app. - Allows access to live, interactive classes with step-by-step guidance from industry leading trainers. - Facilitates interaction between trainers and users to assist, promote and build good health and wellbeing for users. - Provides convenience of allowing to users to workout when they want, how they want, and in the convenience of their own home. - Contains a full range of high quality, purpose designed fitness equipment for programs from yoga and Pilates to HIIT and strength. - Allows access to a full schedule of classes at convenient times. - Creates meaningful personal connections with your favourite trainers.