Cadillac Lyriq

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  • 2021

  • Product
    Automotive and Transport

Designed By:

  • Josh Thurber; Magalie Debellis
  • Candice Willett; Ryan Skelly
  • Andrew Smith; Brian Smith
  • Vincent Traina; Tristan Murphy
  • Crystal Windham; Magdalena Kokoszynska

Commissioned By:

General Motors

Designed In:

United States of America

The Cadillac Lyriq is the first fully electric entry in Cadillac’s all-new portfolio of electric vehicles.

It introduces an all-new form language, bold graphics and lit signature to Cadillac Design.
The bold proportions and high-tech features set it apart from the rest of the EV crowd.


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Cadillac Lyriq_001 Photography by General Motors
Cadillac Lyriq_002 Photography by General Motors
Cadillac Lyriq_003 Photography by General Motors
Cadillac Lyriq_004 Photography by General Motors
Cadillac Lyriq_005 Photography by General Motors
Cadillac Lyriq_006 Photography by General Motors
Cadillac Lyriq_007 Photography by General Motors
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design challenge for the Cadillac LYRIQ was to push the boundaries of what a future EV could be for the brand. New technologies in lighting and choreography were paramount in the exploration. Proportions needed to be bold and striking. It was truly a blank canvas for the team to explore and define the future of Cadillac EV's.

  • The Cadillac LYRIQ delivered on all that we, as a design team, set out to accomplish. The slim front vertical lighting is all-new in the industry and delivers that bold vertical Cadillac signature. The choreography of lighting around the vehicle from the lit grille, lit emblem, front and rear lamps is a sight to behold. The proportions and surfacing of the Cadillac LYRIQ are unmistakably Cadillac.

  • The Cadillac LYRIQ marks the beginning of a transformation to shift Cadillac to an all-electric brand over the next decade. Cadillac's first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand's new generation of EVs. It's a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline. The LYRIQ represents the next iteration of the iconic brand's styling, enabled by electrification, as only Cadillac can express. Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.

  • - A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. - Upon approach, the LYRIQ recognizes the driver and initiates a "greeting" with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. - Charging options that fit a variety of preferences for home, the workplace and on the road - including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW. - LYRIQ will offer the enhanced version of Super Cruise, the industry's first truly hands-free driver assistance feature, available on more than 200,000 miles of enabled roads and recently updated to include lane change on demand. - New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking.