Breville Barista Express Impress

good-design-award_winner_rgb_blk_logo
  • 2022

  • Product

Designed By:

  • Breville Group Ltd
  • Breville Development Team

Commissioned By:

Breville Group Ltd

Designed In:

Australia

The Barista Express™ Impress is Breville’s first ‘assisted tamping’ manual espresso machine. An evolution of our widely recognised Barista Express, this machine introduces our Impress Puck System™. The system simplifies the areas of manual espresso that consumers struggle with, dosing and tamping. Assisting consumers in achieving third wave specialty coffee.


view website
view facebook

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Third wave specialty coffee has always been seen as best prepared manually, maintaining the craft and technique of an experienced barista. This can form a hobby for some, a machine that requires that level of involvement in the process takes time to learn. For those that are newer to manual espresso, dosing and tamping are areas of real uncertainty. Learning how to correctly dial in your machine and learning how to tamp properly can be major challenge. We looked at ways that we could simplify the espresso making process allowing consumers to achieve better results, faster and with less mess.

  • The new Impress Puck System™ features an assisted tamp mechanism providing a consistent 10kg tamping force. The removeable shroud reveals the articulating tamp and provides access for cleaning. The ergonomic tamp lever and intelligent algorithm creates a positive user experience; providing a feedback loop to achieve an ideal dose without the guesswork. The tamps ‘Barista twist’ action dislodges coffee grinds on the tamp face and polishes the puck surface. By removing the variable of dose amount, users can concentrate on the grind size, with 25 precise settings, users can accurately tune the machine to their chosen coffee beans.

  • Developing robust product solutions that solve consumer pain points to meet expectations is key to the Breville brand. Because of this pursuit, the development team created the Barista Express™ Impress to further reinforce Breville as a top brand for espresso machines and expand the range with a new Impress Puck System™. Throughout the project we paid close attention to material selection, extensive life cycle testing, user testing and improvement through design iteration. We believe our development team has created a valued product and firmly establish a new assisted option for users to produce café quality coffee at home.

  • An evenly packed puck is essential for optimum extraction. The Breville Barista Express™ Impress delivers the coffee grinds via our precision conical burrs, loading precisely into the portafilter for even distribution and to ensure a consistent and repeatable tamp outcome. Intelligent dose is our smart dosing system that learns on the job. Each time you dose and complete a tamp, the tamp gauge indicates if your dose needs ‘A Bit More’, a bit less or if it’s just right. If ‘A Bit More’ is needed, the system automatically knows how much is required. The assisted tamp lever simplifies the critical step of tamping, delivering the consistent 10kg of pressure needed to tamp your dose, ready for extraction. Once the lever has been fully engaged, it finishes with a 7˚twist, in which the tamp polishes the surface of the puck, removing excess grind from the tamp face and reducing any mess. Our espresso machines incorporate the 4 keys formula used by professional cafe machines. Designed to use the right dose of freshly ground beans, ensure precise temperature control, optimal water pressure and create true micro-foam milk essential for latte art.