BeefLegends – A Design Strategy Connecting Australian Producers and Chinese Consumers

-
2020
-
Design Strategy
Designed By:
- BeefLedger
- QUT
Commissioned By:
BeefLedger
Food Agility CRC
Designed In:
Australia
Beefledger is an integrated blockchain-enabled food provenance and smart contract transaction platform. BeefLegends is its design led consumer engagement strategy. BeefLegends combats food fraud by embedding authentic regional stories in the data that credentials Australian beef exported to China. It connects two ends of the supply chain for mutual benefit.