Barossa Be Consumed

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  • 2014

  • Digital
    Web Design and Development

Designed By:

  • Deloitte Digital

Commissioned By:

Deloitte Digital

South Australian Tourism Commission

Designed In:

Australia

Deloitte Digital worked with the South Australian Tourism Commission to breathe a digital life into their Barossa TVC. In developing the campaign site, the key objective was to provide a way for the visitor to continue their TVC experience online and discover more about the Barossa region, ultimately hoping to drive booking conversions. With this in mind, Deloitte Digital designed a rich, modern experience that aimed to emphasise the raw earth elements of the campaign apparent in the TVC.


  • CHALLENGE
  • SOLUTION
  • The interactive video bridges the gap between intrigue and information. The design utilises the latest HTML5 capabilities and existing Video APIÕs to deliver a fully interactive experience which connects directly through to SATCÕs Consumer website.One touch or click allows the user to find out more about unique Barossa experiences. Through interaction with the video a wealth of information via editorials and maps becomes available, informing the user about restaurants, local produce, cellar-doors, accommodation and ofcourse the attractions and characters that make the Barossa one of the most unique and beautiful produce and wine regions in the world. Website: http://beconsumed.southaustralia.com/

  • Discovering items as they appear on the track during the video playback invites the user to discover more about the context-sensitive editorial content. When the editorial content is reached, an icon appears inviting the user to discover nearby locations of interest and explore these on a map of the Barossa. Selecting the Information icon directs the user to a more detailed list relating to the discovery item. The Location icon produces an elegant map of relevant POIÕs throughout the Barossa region. When the video finishes, all interactive content is displayed in a clickable table of contents.