Fonterra’s Anchor brand, Inpact Innovation and Alto collaborated to design, test and manufacture Anchor’s revolutionary LIGHT PROOF™ bottle. The LIGHT PROOF™ bottle preserves the nutritional value, freshness and taste of milk. Research, prototypes and testing spanned many countries (South Africa, USA, Italy, Spain, Portugal, UK, Australia, NZ) and involved numerous experts and taste tests. The key to the innovation was to apply triple layer technology to Fresh Milk/Cream, ensuring the HDPE bottle was still light weight and recyclable. The inside and outside layers are opaque; the middle layer is the game changer; coloured black, it blocks out 100% of light.