ACTI’FUN by Proludic

  • 2023

  • Product
    Sport and Lifestyle

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We all know exercise is good for us. Proludic have created the ACTI’FUN solution to make fitness more fun. Designed to be inclusive and appealing to all ages, ACTI’FUN promotes playful fitness to inspire people to overcome the barriers that stop them from being active, and get moving outdoors.

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  • Countless studies present the positive benefits of fitness for our physical, mental, and social wellbeing. But despite the obvious advantages, motivating people to take action on everyday fitness activities can be a challenge. Many children, adults and seniors still fall short of the World Health Organisation recommendations for physical activity. Whether it’s time pressures, the cost of a gym membership, or simply a lack of commitment, creating a habit and making physical activity enjoyable is the key. The challenge is to create physical activities that are fun and inspire people to keep coming back again and again.

  • To help people overcome many of the barriers that stop them from taking part in regular fitness activities, Proludic have developed the ACTI’FUN solution to make fitness more fun. There are three ranges - ACTI’Ninja, ACTI’Street, and ACTI’Fit - which combine play and sport to trigger people’s interest and motivation to get active. Central to the design of all three is their appeal to all body types, with mixed ability, intergenerational, and inclusive engagement built in. The appeal of our ACTI’FUN solution is that it’s all about sharing the fun experience with others, so we're more motivated to make exercise a habit.

  • It’s clear that being inactive has both individual and societal costs. And while many are investing in community sports facilities, the challenge is to motivate people into action to use the equipment on offer. Proludic’s philosophy is that making fitness a fun activity to be shared with others is fundamental to outdoor fitness equipment design and the successful provision of a fitness area embraced by the community. The ACTI’FUN solution is an innovative concept that not only delivers on quality and versatility, it meets society’s needs to build happier, healthier communities.

  • The ACTI’FUN solution is founded on a central fitness formula and on activating seven fundamental fun-sport motivations. Each piece of equipment is designed to meet the needs of different users and address our fitness formula ingredients. We’ve measured and compared the activation of four elements of the fitness formula – muscle strength, heart health, balance, and coordination – for each model. This means that when you’re designing an outdoor fitness space, you can combine different ACTI’FUN units to offer a range of activities to appeal to your specific target audience. When exercise is fun, we’re motivated to make it a habit. That’s why the ACTI’FUN solution addresses seven key fun-sport motivations. Together, they help to build healthy habits, encouraging people to be physically active and to overcome the obstacles to regular exercise. The fun-sport motivations include: •The ACTI'FUN app with instructional training videos to suit different levels of fitness •A sound amplifying smartphone holder for music, selfies and videos •Dynamic sensations experienced during use •Timed challenges to reach your personal best •Activities done in pairs, relays or groups with sharing in a fun atmosphere •Equipment designs adapted for diverse body types •Equipment modules with different levels of difficulty allowing for fitness progress