Sydney folk come from all corners of the world. Working with Bakedown Cakery, we created chocolates to tell the stories of us; where we came from and where we settled. Each of the 12 unique flavours represents a different suburb, based on census ancestry information – combining data visualisation and chocolate.
A Better, Kinder Awesome is a brand designed for Spencil, which makes quality, affordable Back to School gear for kids. It overtly rejects the idea of being an ‘exclusive’ kids’ brand, used for status, unlike its competitors. The purpose of the brand is to support mums and dads to support their kids to thrive. It is centered around helping parents raise happy kids. It’s joyous and inspiring.