Even though it’s not played here, there’s still a lot of love for the NFL in Mexico. Fans here tend to favor four specific teams. To celebrate this connection, we developed a Limited Time Offer that harnessed the power of unexpected design to highlight teams and players of the NFL.
Cheetos Redesign – Mexico
In 2020, new regulations were put in place by the Mexican Government which meant we had to evolve our Cheetos brand and rethink our most recognisable brand asset, Chester. So, we thanked him for all the hard work and got to work ourselves redesigning the brand from the ground up.