I play at the intersection between business strategy, creativity and culture, leveraging design as an asset and an instrument to help: imagine what’s possible, invent new value and ignite an enterprising spirit across a firm.

I have the good fortune to be working with an enlightened executive that believe, as I do, that design fuels innovation and growth. So with a mandate to liberate creativity and cultivate change I’m embedding design as a capability to capture and convey new value [and having a ton of fun in the process].

Over my 30+ year career, I’ve watched creativity and imagination suffocated by bureaucratic, process-driven mandates that keep people – and their organisations – from achieving their full potential.

The time has come to shape a new future of prosperity and I’m lucky to have the chance to make a small contribution in support of the burgeoning Creative Economy here in Australia.