Nicola Mansfield

Managing Director
Interbrand

COMMUNICATION DESIGN JUROR

Nicola has been a leader in brand, customer experience and consulting businesses for over 25yrs as designer, strategist and owner.

Nicola is on a mission to create brand-led business transformation. She understands the role of brand is changing and she is pioneering new ways for brand to inform both immediate tactical moves and more iconic market-disrupting shifts.

Using brand as a decision-making tool across businesses drives shared purpose, creates more customer-centricity, builds meaningful engagement and ultimately realises commercial growth and loyalty.

Nicola is creating market-leading brands as Managing Director at Interbrand, a global branding consultancy famous for creating iconic brands, creating the brand-building toolkit, and writing ISO-endorsed brand valuation methodology.

Most recently, Interbrand Australia won Best Global Brand of 2019 from Under Consideration for it’s The Prince Akatoki brand.