Lisa Mathews

Strategy Director
Design Bridge

COMMUNICATION DESIGN JUROR

With 20 years of brand design experience in South Africa, the UK, Singapore, Australia and the Netherlands, Lisa has the rare distinction of having worked not just on client and agency side, but in marketing, creative and strategy roles.

Starting as a copywriter in a communications agency in South Africa, before moving into consumer and retail marketing at Unilever, Lisa then switched to design, leading strategy teams at Design Bridge, WPP’s lead brand design agency, as well as spending 3 years heading up packaging and retail for Vince Frost at Frost* Collective in Sydney.

This client and agency background means Lisa brings a balanced perspective and deep consumer and business understanding to brand design and communication challenges, working hard to make brands more engaging and effective through visual, verbal and multisensorial messaging.

Her main objective is always to start with a big idea.

DESIGN BRIDGE