Jo Pretyman

Strategic Business Director
Love Frankie


Jo Pretyman is a business strategist specialising in communications and social impact. She works with brands, INGOs and governments to design culturally relevant and aspirational solutions to complex global problems.  

Jo is currently the Strategic Business Director of Love Frankie, a Bangkok-based creative agency responding to the most challenging social and development issues affecting people across Asia Pacific for clients including UN OHCHR, UNICEF, UNDP, UNODC, UN Women, USAID, ASEAN, Dept. of Home Affairs (Australia), Google and Facebook. 

Following her legacy career working in the creative industries (beauty, music, fashion) across Sydney, London and Ibiza, Jo founded I-Manifest, a leading NGO that empowered opportunities for culturally diverse youth in the creative industries e.g. Mercedes Benz Fashion Week Australia, Vivid, TEDx and Splendour in the Grass.

Jo is a thought leader with regular public speaking engagements at high profile events, including Vivid, Creative Mornings and Good Design Strategy Forum and currently sits on the Advisory Board of ARROW Collective, an organisation funding innovative creative projects with social impact in partnership with leading Australian cultural institutions e.g. Sydney Opera House.