Annie Dow

Founder and Owner
Dow Goodfolk / Brother Design


Annie Dow is the founder and owner of two of NZ’s leading brand and design agencies Dow Goodfolk and Brother Design.

Annie’s tenacity, her passion for design, her smarts and her generosity have not only enabled her to grow the businesses, but provided opportunities for generations of New Zealand designers to grow their own talents.

Annie has been a leading industry voice championing the work of the NZ business and design community, and her mantra of ‘Design Delivers Value’ is legendary within the industry. Annie is a passionate and vocal expert on the value of branding and believes creative and strategic excellence transforms brands.

Recently Annie was recognised by DINZ, for her contribution to the design industry and was the recipient of the 2019 Black Pin award. Today the group continues to be seen as a highly regarded strategic brand and design agencies, consistently delivering commercially and creatively successful work for their wide roster of clients across the FMCG, B2B, Consumer and Corporate sectors.

Annie Dow feels privileged to be working in the creative services industry, where she aims to make life easier for people. We are problem solvers. Designing brands that are simple, distinct and effective, is at the heart of our design philosophy. Through this clarity of approach, combined with an insights led philosophy putting the customer at the heart of everything we do. We have developed a method of working with our clients that consistently delivers a return on their investment.