Aimee Coleman

Experience Director and Principal
Principals

SERVICE DESIGN JUROR

With over 17 years in brand and service design, Aimee leads human-centred, co-designed innovation. She’s delivered high-profile, experience design projects with brands like NAB, Brambles / CHEP, James Hardie and Australia Post – always aligning product, service and brand around customer needs. Aimee’s well-versed in leading sprint teams and working in agile environments with clients to cocreate and prototype products and services. She brings the right people to the table to deliver well considered brand and customer aligned service design, experience and communications outcomes.